Successful Strategies Deployed In the Pastâ€Myassignmenthelp.com

Question: Discuss About The Successful Strategies Deployed In The Past? Answer: Introduction The aim of this study is to conduct an analysis on the company CSL limited which a global company is dealing in biotechnology. The company develops manufactures and markets the products and services related to the patients treatment and also to prevent any serious human medical conditions the purpose of conducting this research is to discuss about the development and growth that takes place in the company by implementing applications of the corporate policies and technologies (Nag, Hambrick, Chen, 2007). There are various types of strategies that would be discussed in this report. The company has faced many types of criticisms over the years related to its business practices that will also be discussed. The process of strategic development plays a vital role in the prominent growth of the company like CSL. It is a procedure that provides guidelines to the members of the organization related to its future and also help in development of necessary operations and procedures. That can be achieved in the future. The formation of strategies is related to the various types of things that are interconnected to each other. Strategies are just different types of tactics. The company uses them to achieve the goals and objectives of the company. About the company CSL is a global company that is a specialty firm of Biotherapists Company. The company develops, manufactures and delivers new and innovative biotherapies that helps in saving life, and also help the people who are going through with life- threatening medical situations throughout their lives. The company is working in more than 30 countries. The major facilities of this company is in Australia, Switzerland, Germany, united kingdom and US and employ more than 17,000 employees (Eisenhardt, Graebner, 2007). The CSL group has developed a range of highly-specialized products and services to treat the serious humans. A brief trace of the development and growth of the organisation from its beginnings to the present through the application of corporate strategies and types of strategies The development and growth in the company take place on a continuous and constant basis. Contingency approach Growth strategy Porters generic strategies Emergent strategies Strategic partnership Mission, vision, core competences The CSL vision and values concentrates on quality, safety and wants of the customer. The types of extensive ranges of products and support services provided by the company define the ongoing process and commitment of the company towards the customers. There are five major values of the company that contribute to the commitment and best possible therapies and services (Newbert, 2007). These are considered as core competencies of the company too as they helps to achieve competitive advantage. The mission, vision and core competencies of the companies comprise of Customer focus The company tries to understand and analyse the demand and wants of the customers and try to address their problems and issues. In order to achieve this, they conduct medical research, sponsor various types of events, medical aid, expand and improve educational programs, etc. (Bascle, 2008). They also try to advocate the governmental bodies and authorities so that they can access for the patient care. They are very passionate in meeting and fulfilling the needs of the customers Innovation In order to develop new products, they invest in new and emerging technologies. They also try to improve the existing therapies. The company focus on the research and development of various types of therapies related to the plasma proteins for most of the time and innovative biotherapies (Short, Moss, Lumpkin, 2009). The company is very much committed to continuous improvement in all the business. Integrity The company is deeply committee to the heritage of their company and to serve the patients who lives are directly or indirectly dependent on the products manufactured by the company. CSL Company also believes to be ethical and honest for most of the ties. Collaboration The CSL collaborate with the various types of groups, like plasma groups, investigators, plasma donors, nurses, physicians, pharmacists, and home health care companies (Furrer, Thomas, Goussevskaia, 2008). The company collectively work with the other members to achieve the targets and better results. Superior performance The company is a customer focused and also the performance driven company as they thrive in a business environment hat try to fosters changes and innovation (Cohen, 2007). The aim of the company is to be the best at what they do and will do in the future. Successful Strategies deployed in the past The most successful strategy are relate to the customers and their needs and want of the customers. CSL Company always tries to analyse the real demand of their customers and according to that demand they use to produce their products (Nerur, Rasheed, Natarajan, 2008). The company has always tries hard to earn the loyalty of the customers. Current strategies of CSL The current strategies of the company says that they have bring lots of changes in the current strategies related to the markets , shares, customer, customers care, production of the medicines, corporate social responsibility etc. in this way, by bringing changes the company is trying to focus on the achievement related to the leading company. There have been many criticisms of the business practices that company has pursued over the years Past strategies and the criticism to the strategies The criticisms of the company may start from various stake holders such as competitors, employees, customers, suppliers, communities and others such as, media journalist, industry experts, academic professionals etc. these are the individual or parties who are directly or indirectly related to the company. They can criticize as they were not happy with the management of the company before. Performance of an environmental analysis for the involvement of the organisation in the context of the industry Pestle analysis Political factors- these are related to the government of the country Environmental factors- these are related to the environment and climate factors. Social factors- these are related to the culture, people, society, values, morale, ethics etc. Technological factors- these are related to the latest technology, Legal factors- laws and regulation imposed by the government Economic factors- income off the country, GDP, etc. Swot analysis Strength The industry of biotechnology is one of the fasting developing and growing industry in the world. CSL Company is one of the reliable brand under this industry in Australia The company has a capacity to extend the capacity venom, cell cellular reagents, vaccines, etc. Weaknesses There are diseconomies to the scale There are various types of ethical issues related to the field of genetics Here is a requirement of huge investments both in time and money to generate and develop a new technology. Opportunities There is an increase in the awareness related to the use of stem cells, enzymes, etc. The company can develop and grow their business in future in such areas There are invention so new technology for example nano technology that can be used with the bio technology so that the company can develop medicines and technology for the next generation (Seelos, Mair, 2007). In future, they can tie up with large hospitals to promote the products and usage of stem cells Threats There are various types of regulation and rules imposed by the government There is skilled labor that is required in the manufacturing and production of medicines and other products related to medicine line. There are many other bio tech companies that have already started off shoring number of activities. The major activities related to the medical chemistry, contract workers with a good volume of the products range has now begin in the china market. Competition is also the biggest threat for the company CSL as there are various companies like life therapeutics, peptech, and pharmasynth. Five forces model Competition in the industry This force is very important for the company as it let know the company about the kind of competition present in the industry and the market. The CSL Companys biggest competition is the other biotech companies like life therapeutics, peptech, and pharmasynth. If there are larger number of competitors present in the market that they provide a huge risk and threat for the company (Chiang, Hung, 2010). Many times, the suppliers and the buyers seek out form the companys deal if there is huge amount of competition present in the industry. Potential of the new entrants into the industry A new and potential companys power to enter in to the industry also affects the working of the company and its industry (Tenopir, King, Edwards, Wu, 2009). It is the fact that the less money and item taken by a new entrant to enter into the industry, the more pain and competition than firm provide to the company CSL. Powers of suppliers This is affected by the number of suppliers present in the industry. This force of porters addresses the easiness that a supplier can drive by good price, goods and services. There are companies that change the suppliers to low down the cost of the production (Jacob, Ulaga, 2008). The less number of suppliers holds more power than the more number of suppliers with the company. Power of customers This is the force which is directly related to the bargaining power of the customers or low down the prices of the goods and services. Such situation poses threats and weakness to the company like CSL. It is also affected by the fact that how many numbers of customers that a company likes CSL can hold (Kuratko, Audretsch, 2009). It is also affected by the number of the customers who switch for the other companies due to some benefits and do not remain as the loyal customers. The smallest and a very much powerful base of the company help them to hold more power as compared to the customers (Alvesson, Sandberg, 2013). Threat of the substitutes There are various companies and competitor substitutions hat can be used by the customers in place of the products and services of the company can also act as a big threat to the company. There are companies who can provide other items like substitutes of medicines they can provide syrup or injections to the customers that are termed as perfect substitute of the products and services of CSL (Wirtz, Schilke, Ullrich, 2010). If the products and services provided are ore cheap and good quality, that it is a big threat to the company CSL. The organization culture, leadership style and CEO strategic planning The organisational culture or leadership style within the organisation is related to the values that the leaders and the mangers of the company share with their employees and the other work force working with i the company. The culture of the company is defined by the core values, ethics, morale and motivation of the employees provided by the effective leaders and the managers who are the source of inspiration to the employees. The CSL Company is a company who believe that to achieve the goals of the company it is relevant to keep the internal management strong and motivated (Emrouznejad, Parker, Tavares, 2008). It will help to have better management within the organisation. The CEO of the company, Paul Perrault, says that the inspiration of the company is the employees and the customers who always remain the first priority to the company. The company will always take care for both of them. The developmental and implementation of all the policies and strategies is also done by analysing that they do not affect the customers and employees. The company and its CEO aim are to achieve the goals and objectives of the business organisation by effective making and implementation of the strategies (Verhoef, Lemon, Parasuraman, Roggeveen, Tsiros, and Schlesinger, 2009). They inspire and motivate the employees to work in the same direction that not only benefit the company but also the employees working with the company. Conclusion The conclusion of the present studies says that it is very relevant for the companies to have effective management of the market and industry. It will provide exposure to the company and results in ultimate growth and development. As the company is a manufacturing unit of medicines, they have to be more aware about the market and related industry that is bio Technology Company. the company has developed various strategies and policies that can benefitted company in future, though the company has faced various types of ups and downs related to the sales profits, margin, critic form the stakeholders, customers, suppliers, competitors, etc. still the company and its CEO manage the situation is an effective way and came out with more prominent management. References Alvesson, M., Sandberg, J. (2013). Has management studies lost its way? Ideas for more imaginative and innovative research.Journal of Management Studies,50(1), 128-152. Bascle, G. (2008). Controlling for endogeneity with instrumental variables in strategic management research.Strategic organization,6(3), 285-327. Chiang, Y. H., Hung, K. P. (2010). 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