Low Participation Rates amongst Latino Parents in Education and Metho

One of the most crucial topics in education is the involvement of parents in their child’s school as well as their education. For the past few decades research has been conducted about the involvement of parents in their community schools as well as the influence that is has. However, it has been noted that it is within minority communities and families where there is the least amount of involvement in their child’s school and education, more so in Latino communities. Although the amount of involvement does not necessarily reflect the parents concern of the child’s academic performance, educators have proclaimed that parental involvement does in fact help the student perform academically better: â€Å"Various studies indicate that parental involvement is salient in determining how well children do in school at both the elementary and secondary school levels† (Christian et. al., 1998). Yet, it has come to many educational leaders attention that there has b een a steady decline in parental involvement across the country and Latino and other minority communities seem to have the lowest number of participation in their school. Many researchers have investigated and still do to find the cause of why there is a lack of parents involved in school within these minority communities. â€Å"Parental involvement has become of the centerpieces of educational dialogue among educators, parents, and political leaders. The presence of more parents in the workforce, the fast pace of modern society as a while and the declining role of the family have all been reasons that some social-scientist have pointed to explain an apparent decline in parental involvement in education†(Coleman & Hoffer, 1987). This is one of the growing believed reasons in why there ... ...viting parents no matter the gender, class, or race to become involved in their school. Martinez-Cosio’s case in her article is a perfect example of what occurs daily to parents whom try to get involved, more so Latinos. However, this is not always the case. Researchers are digging deeper into the more emotional aspect of why Latino parents tend to lack in parental involvement in the schools. â€Å"The women felt that the school was an extension of their home, and that the teachers served as surrogate mothers† (Ramirez, 2003). Latino women see school as another home for their child as well as see the teachers as another mother to their child; therefore, it is easy to conclude that mothers do not participate in their child’s school because they believe that the â€Å"surrogate mothers† take care of everything involved within the school while they take care of home issues.

Article analysis for an Economics class Essay

If someone earns a sum of money, and saves it rather than spends it, then, in no way can a person be losing wealth if not for inflation, which prompts the prices of all goods and services to rise. One may see this as a trend among businesses to maximize their profits. In reality, the root cause of the problem is not with businesspeople, but the Federal Reserve System continuously adding more money into the economy. The article I have chosen to summarize examines the U.S. economy of today mainly the food and energy prices that have rose sharply since March 2003, which has prompted the Fed to concern itself with the onset of inflation. In reality, what triggers the rise in prices is an increase of money in circulation, which is a result of the actions performed by the Federal Reserve. The Federal Reserve, being the government agency responsible for printing the nation money supply, determines how many dollar bills are put into circulation. The dilemma arises because, when more money is added into the economy and an individual has not spent any of it, the person is now poorer in relation to everyone else than they once were. Adding more money into the economy dilutes the value of each individual dollar, thereby decreasing its purchasing power. The article states that the price index gained larger than expected .3 percent, which adds to the inflation anxiety on Wall Street (Freilich). Inflation, however, tends to hurt the poor far more than it does the rich. For example, if a woman retires with four thousand dollars saved up, and the cost of a decent living is five thousand, then she only has eighty percent of what she needs to survive. Then, a year later, if there is one hundred percent inflation, then the necessary cost of living becomes ten thousand dollars. Even if that woman still had four thousand dollars, she would now have only forty percent of what she needed. Though they often have been blamed for inflation, businesses themselves are victims of inflation, as each company sees the costs of all of its resources rising. Retailers pay rising costs to distributors, who pay a rising cost to suppliers, who pay a rising cost for their resources. If a businessperson does not raise the prices of the merchandise, while the prices of resources  are rising, then he or she will have to reduce profits or cut back on much-needed supplies and services to maintain the company, which, in the end, could mean less business and still result in less revenue. Thus, inflation necessitates that businesses raise prices and employees demand higher wages, which often takes place in a random fashion. The article further states that prices received by farms, factories and refiners gained sharply to 0.8 percent last month, the largest jump since March 2003. Additionally, the Labor Department said first-time filings for state jobless aid fell 15,000 to 336,000 in the week ended June 12, their lowest level since early May. Increase in prices and an improved job market suggests that the U.S. economy’s momentum is likely to build in the coming months. The article adds stating that in addition to the growing economy, the dollar first rose against the euro and prices for U.S. government bonds fell, pushing yields up. Investors are worried about inflation pressure because stocks slipped, in part because of inflation concerns, but also due to news of more deadly bloodshed in Iraq. Inflation is understood that when governments print plenty of money and spend considerably, watch out for rising prices to continue. However, the volatile stock market and with elections coming soon, I believe to expect the unexpected. References Freilich, Ellen. Data Puts Inflation in Focus. Retrieved online Jun 17, 2004 Website: http://www.reuters.com/financeNewsArticle.jhtml;jsessionid=0RS0105W2AE4ECRBAEKSFEY?type=businessNews&storyID=5450085

How Does the English Language Vary at Individual?

How does the English language vary at individual, societal and international levels? English has become the first `truly global language` (McCrum et al. , 2002, p. 9). As a result of advances in technology and transport, varieties of English have spread throughout the world. This internationalisation has been described by Shreeve as an `identified phenomenon` (1999, p. 1). English now underpins the lives and cultures of a broad spectrum of people, with one in four people in the world now fluent users of English (Crystal, 2002, p. 10).Language involves making meaning and individual identity. It has been defined by Emmit et al. as mediating `between self and society [†¦], a way of representing the world to ourselves and others` (2006, p. 17). There are strong links between how individuals use different varieties of English and the social implications of why they do so. According to Swann: `Language varieties are not simply linguistic phenomena. They carry important social meanings ` (2007, p. 11). Many social factors have affected the English language, leading to the numerous varieties that are recognised and used today.Variety can be seen in the way every individual uses the English language, the interaction between social groups and in the way different countries are utilising the language. The numerous dialects in use in the UK demonstrate the diverse nature of the English language. Dialects include variations in syntax, morphology, lexicon and phonology. It has been argued from a prescriptive perspective, by linguists such as Quirk and Greenbaum, that dialects are not true forms of English and that there needs to be a `common core of English` (Quirk, 1972; in Kachru et al, 2009, p. 513).This is the pure and stringent form known as Standard English, which is traditionally linked to educated society. Standardisation consists of `language determination, codification and stabilisation` (Trudgill, 1992, p. 117). It is a model to be consulted; a unified code to refer to. Standard English is a publicly recognised, fixed form, a mastery of which affords `social and educational advantages` (Eyres, 2007, p. 16). It was formed by a particular social group, the group with the highest degree of social capital (Bourdieu, 1986, pp. 241-258), power and prestige (Rhys, 2007).Rhys, however, perceives that Standard English is a `social dialect` (2007, p. 190) and argues that it is not superior to other dialects (Rhys, 2007). Labov states that: `all languages and dialects should be viewed as equal in terms of their ability to communicate` (1969; in Bell, 1997, p. 241). While a standard form of English can be seen as a social and communicative necessity useful for educational and international affairs, vernacular forms should not be discounted or regarded as inferior. Dialects represent a smaller locality and are therefore more personal.A relevant example is the use of dialects in regional BBC news broadcasting. While the national news is presented in S tandard English, a code with a particular grammar, pronunciation and register, the BBC’s regional programmes showcase a local identity that cannot be found in national broadcasting. Interviewees and `talking heads` often have strong regional accents and speak in the dialectal forms familiar to their viewers. The regional programmes are personal to their audience and emphasise the benefits of language variation. Dialects represent social bonds and form because of linguistic choice.The formation of dialects has been explained by Freeborn: `Different choices were made among the varied speech communities forming the speakers of English in the past. These choices are not conscious or deliberate, but pronunciation is always changing, and leads in time to changes in word form` (1993, p. 43). The English language has fragmented into pockets of dialect due to social difference and geography. This is a microcosm of how international languages form; distance causes change. Freeborn beli eves that `all dialects of a language are rule-governed systems` (1993, p. 0). All vernaculars are consistent, although they may not have the written grammar core (Quirk, 1972; in Kachru et al, 2009, p. 513) that Standard English can boast. There is great variation in dialect throughout the United Kingdom. In 1921, Sapir classified his notion of `dialect drift`. He explained how `language moves down time in a current of its own making. It has a drift` (1921; in Rhys, 2007, p. 2007). This idea relates to how language evolves; lexical and phonological elements are absorbed and new dialects are formed.However, while language is ever-changing, it is apparent in some cases that dialects are actually becoming more similar. This is defined by Rhys as dialect levelling (2007); when `regular contact between speakers of different dialects [causes them to] lose linguistic features of their dialect` (2007, p. 204). In the modern world this levelling process is a consequence of improved transpor t links, migration and the growth of media and broadcasting. The urbanisation of the UK means that rural areas are not as isolated from cities as they were when Sapir wrote of a dialect drift.Advances in technology and industry mean that the boundaries of dialect, known as `isoglosses` (Freeborn, 1993), are being broken down. People within dialect boundaries hear more varieties of English than they used to, so they naturally accommodate words and pronunciations into their speech. This process of change, however, occurs over a long period of time. Therefore, making sweeping statements about the future of dialects is difficult. Major changes to language and dialect will not be visible for decades.Different speech communities will always make different language choices (Freeborn, 1993), so there will always be regional variation. While language varies because of social groupings, there is also great variety within the speech patterns of an individual. Cheshire has found evidence that ` speakers continually reassess the context and adjust their speaking style accordingly` (1982, p. 125). People alter the way that they speak depending on the person or group that they are speaking to, the location that they are in, the type of conversation and the topic being discussed (Swann and Sinka, 2007).Bell is adamant that the `person or people you are speaking to will have the greatest effect on the type of language you will use` (1991; in Swann and Sinka, 2007, p. 230). He believes that the presence of another person or group causes people to change their linguistic code. This is known as the theory of `Audience Design` (Bell, 1997, p. 240). People feel the urge to fit in and adapt their language to meet their social and psychological needs. Audience Design can also be related to the idea of language performance (Hodge and Kress, 1988). People take on a variety of roles in their conversations due to a feeling of being atched and critiqued. Swann and Sinka perceive that `spea kers can be seen as relatively creative designers of language` (2007, p. 255). Language is a creative medium, in which the performer changes their approach depending on the recipient. The way that we utilise language and make choices suits our individual discursive requirements. People improvise with language as they try to adapt to new linguistic codes. Individuals feel the need to inhabit certain conversational personas and to adopt the linguistic features of their interlocutors. This phenomenon is an element of `Communication Accommodation Theory` (Giles, 1971).Giles and Powesland explain that accommodation can be `a device by the speaker to make himself better understood` (1997, p. 234) and that it can also be regarded as: `an attempt on the part of the speaker to modify or disguise his persona in order to make it more acceptable to the person addressed` (1997, p. 234). The concept of disguise is often associated with deception, but the linguistic adaption proposed by Accommodat ion Theory derives from constructive ideals. The ability to alter and weave linguistic codes in different situations is a socially integrative mechanism.Variety in an individual’s use of language exists to meet the expected communicative requirements of society. The English language is forever evolving and is gradually becoming a global language. This is due, in part, to globalisation. Contemporary globalisation is often associated with the ‘shrinking’ of time and space. This has affected international trade and industry and also the way that the English language is used at global level. Rapid developments in technological and digital communications have led to the description of the world as a global village (Hollis, 2008, p. 38). As the world becomes theoretically smaller, the development of English as a global language mirrors how our own standard form has developed in the UK. The world requires a stable and recognisable common code for effective global commun ication in sectors such as business, science, politics and commerce. It could be argued that both Standard English and a new international standard are impersonal varieties of English. These language forms are functional; a means to an end, whereas dialect and variety within a country could be seen as representative of a more personal identity.Crystal perceives that there are the `closest of links between language dominance and economic, technological and cultural power` (2003, p. 7). In the case of English developing into a global language the dominant force is the USA, which holds economic and political power. Due to the global position of the USA, countries which hold a lower international status are driven to adopt the English language. It appears that a universal, international standard is developing from an `urgent need to communicate at world level` (Crystal, 2002, p. 11).An example is Kenya, which holds English as a joint official language with Swahili. While English is `not necessarily welcomed`, it is learnt in Kenyan schools and `enjoys a high status` associated with social and economic success (Heardman, 2009, p. 20). The Kenyan adoption of the English language demonstrates a need for their country to function in an international realm. There are opposing views on the idea that English should become the first global language. Some see it as an encroachment on culture and diversity, while others regard it as imperative to communication in a modern world.In 1994, French legislation was passed in order to halt the advance of English into French language and culture. The `loi Toubon` (named after the Minister for Culture, Jacques Toubon), called for a ban on: `the use of foreign [English] in business or government communications, in broadcasting, and in advertising if â€Å"suitable equivalents† existed in French` (Murphy, 1997, p. 14). This law was a linguistic intervention, an attempt to prevent the fragmentation of the French language and to retain national identity. In this case, the `borrowings` (Dubois et al, 1973; in Swann, 2007, p. 4) that the French language had taken from English were becoming too frequent and were seen as being detrimental to France’s status as a historical and international power. The arrival of the internet, however, led French lawyer Thibaut Verbiest to enquire: `How can the Touban law be applied to internet sites created in languages other than French, that may be needed for the discharge of someone’s duties? ` (2005, in Swann, 2007, p. 37). As France and other countries have discovered, the adoption of the English language for global means is a modern, national necessity.The positive effects of English are apparent in other countries around the world. In India: `English acts as a levelling rather than divisive agent, smoothing out the intra-vernacular conflicts of a multi-lingual nation` (Chakrawarti, 2008, p. 39). While language variety in every country is vital to culture an d national identity, English as an international language offers a common form to be consulted and utilised. Evidence that a global language does not encroach on national identity can be seen in forthcoming changes to the English National Curriculum.Andalo reports that: `from 2010, it will be a compulsory part of the National Curriculum for children from the age of seven to fourteen to study a modern foreign language` (2007). The English government holds foreign languages in high regard and sees them as vital to a rounded education. The English language is a stabilising force, rather than a dominating one. The evolution of global English is linked to linguistic `stabilisation` (Trudgill, 1992, p. 117); a question of international need in a digital age, rather than a means of eliminating international language diversity and national identities.Language helps us to form ideas and process information on an individual level. It gives us our identity and allows us to make meaning within our social groups. Language will develop further as globalisation continues, as we strive to share meaning and communicate internationally. Crystal has suggested the idea of a `universal bidialectism` (2002, p. 294). His perception is that: `We may all need to be in control of two Englishes – the one which gives us our mutual or local identity, and the one which puts us in touch with the rest of the human race` (2002, p. 284).However, it could be suggested that we will be universally tridialectal. There is the descriptive regional variation within our national language, the prescribed standard form required for educational purposes and then the newer globalised form of English with which we communicate with the world. The evolution of the English language will derive from international necessity, but will not eliminate the fact that language always returns to the individual and their place in the world. List of References Andalo, D. (2007) All Primary Schools to Teach Foreign Languages by 2010. Online]. Available at: http://www. guardian. co. uk/education/2007/mar/12/schools. uk [Accessed: 2 November 2009] Bell, A. (1997) ‘Language Style as Audience Design’. pp. 240-257, in Coupland, N. and Jaworski, A. (eds) Sociolinguistics: a Reader and Coursebook. Basingstoke: Palgrave Macmillan Bourdieu, P. (1986) ‘The Forms of Capital’. Handbook of Theory and Research for the Sociology of Education. 24 (1) pp. 241-258 Chakrawarti, P. (2008) ‘Decolonising and Globalising English Studies: The Case of English Textbooks in West-Bengal, India’.English in Education. 42 (1) pp. 37-53 Cheshire, J. (1982) Variation in an English Dialect: a Sociolinguistic Study. New York: Cambridge University Press Crystal, D. (2002) The English Language: A Guided Tour of the Language. 2nd edn. London: Penguin Books Ltd Crystal, D. (2003) English as a Global Language. 2nd edn. Cambridge: Cambridge University Press Emmit et al. (2006) Language and Lear ning: An Introduction to Teaching. 3rd edn. Oxford: Oxford University Press Eyres, I. (2007) English for Primary and Early Years: Developing Subject Knowledge. 2nd edn.London: SAGE Freeborn, D. (1993) Varieties of English: An Introduction to the Study of Language. 2nd edn. Basingstoke: Macmillan Giles, H. (1971) ‘Patterns of evaluation in reactions to R. P. , South Welsh and Somerset accented speech’. British Journal of Social and Clinical Psychology. 10 (1) pp. 280-281 Giles, H. and Powesland, P. (1997) Accomodation Theory pp. 232-239 in Coupland, N. and Jawowski, A. eds. (1997) Basingstoke: Palgrave Macmillan Heardman, K. (2009) An Introduction to Linguistics – The Study of Language. [PowerPoint Presentation].Faculty of Education: University of Plymouth Hodge, R. and Kress, G. (1988) Social Semiotics. Cambridge: Polity Press Hollis, N. (2008) The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. Hampshire: Palgrave Macmillan Kachr u, B. (2009) The Handbook of World Englishes. Oxford: Wiley-Blackwell McCrum, R. et al. (2002) The Story of English. London: Faber and Faber Murphy, C. (1997) ‘The Spirit of Cotonou’. The Atlantic Monthly. 279 (1) pp. 14-16 Rhys, M. (2007) ‘Dialect Variation in English’. pp. 189-221, in Graddol, D. t al. (eds) Changing English. Abingdon: Routledge Shreeve, A. (1999) `The Power of English`. English in Education. 33 (3) pp. 1-5 Swann, J. (2007) ‘English Voices’, pp. 5-38, in Graddol, D. et al. (eds) Changing English. Abingdon: Routledge Trudgill, P. (1992) ‘Standard English: What it Isn’t’. pp. 117-128, Bex, T. and Watts, R. (eds) Standard English: The Widening Debate. London: Routledge Swann, J. and Sinka, I. (2007) ‘Style-Shifting, Code-Switching’. pp. 227-269, in Graddol, D. et al (eds) Changing English. Abingdon: Routledge

Marketing Management Week 5

Strategic planning at the corporate level involves the formulation of strategies to achieve the corporate goals and objectives. Corporate goals and objectives are the specific goals or objectives that the company is striving to achieve to fulfill the corporate mission and vision. Examples of corporate strategies include product differentiation strategy which is employed by a company when the product or service launched to the market is something that does not exist yet in the market. At the division level, strategic planning involves the formulation of strategies to attain the divisional objectives and goals of the company. The company may be divided into functional divisions (marketing, finance, production, and human resource) which have functional goals and objectives. To reach these goals and objectives, the company devises strategic plans for each functional division. For instance, the company might have decided to use the just-in-time production strategy to attain the goal of reduced storage cost. Finally, strategic planning at the business unit level involves the formulation of strategies to achieve the goals or objectives of the strategic business units (SBUs). If the structure of the company is divided into product SBUs, for example, then as part of the strategic planning, the product SBU goals and objectives should be attained. Product SBU strategies may include promotional strategies to achieve product SBU goals like 100 percent increase in profit of a certain product line. (2) The marketing process involves conducting a situational analysis by considering the internal and external environment to determine the opportunities and threats the company may face. It also involves formulation of strategy by using the company’s strengths to exploit the opportunities and minimize threats and improve weaknesses (SWOT analysis). This would be followed by marketing mix decisions concerning the four P’s of marketing (product, place, promotion, and price). Finally, the marketing plan is implemented and adjusted in accordance to changes in consumer preferences. (3) A marketing plan includes a situational analysis to investigate the internal and external environment of the company. This involves conducting a company analysis where the goals and current capabilities (strengths and weaknesses) of the company are identified. This is followed by the presentation of market segmentation which involves identifying your market and how they can be divided into different groups of customers (segments). Through market segmentation, the company would be able to customize its approach to different market segments in order to satisfy the needs or preferences of each market segment. A marketing plan also includes a discussion of alternative marketing strategies. This part discusses the marketing strategies the company considered to employ before deciding to pursue the recommended strategy. Examples of alternatives marketing strategies include re-branding and discontinuing a product line. Finally, the marketing strategies for each of the four P’s of marketing (product, place, promotion, and price strategies) are discussed. (4) A thorough market research is imperative to effectively manage the marketing process the central focus of which is the market needs and preferences. Since the ultimate goal of the marketing process is to satisfy the needs and wants of the customers in order to maximize profit, a company needs to learn about all the details concerning its target market. Hence, the company has to conduct a market research on what would satisfy the customer’s needs and preferences. In this way, the company would be able to successfully manage the marketing process. This would also ensure that there is an existing market for the product. Â  An effective implementation of the marketing process would prevent the company from having financial losses due to bad investments. References Netmba.com (2007). The marketing process. Retrieved November 15, 2007, from http://www.netmba.com/marketing/process/ Quickmba.com (2007). Marketing plan outline. Retrieved November 15, 2007, from http://www.quickmba.com/marketing/plan/ Â  

Managerial Role Essay

Even though the employees are the prime workers in any organisations managers have to manage their employees and even he has to manage the external atmosphere at and around the organisation to run the organisation in an admirable path and their by achieving the predetermined goals. Here I would like to present the manager’s job in an organisation with an example of an interview and with my research work. I took an interview from a manager of software Solutions Company a small scale information technology based company in Australia. hile interviewing him we come across some of the important qualities of a manager According to him a manager should have a good academic qualifications like a bachelor’s degree and a master’s degree in any of the administrative fields, unless and until if a manager have a good academics he may not be able to solve academic problems in his company. He should also have good communicative skills and interactive skills, marketing ability, managing the customers and a good personality. R. W. Griffin defines manager as a person who first of all is responsible for realization of management process. In particular manager is â€Å"the person, that makes plans and decisions, organizes, supervises and controls human, finance and information resources† (Griffin 2000). I totally agree to the above statements as they said a manager should have a good academic qualification and he even should have a good personality to operate all the above mentioned functions. Unless a manager possesses them he/she can’t keep his company in a better position. He also stated that he has to interact with many people in his day to day life as his company is an IT based company deals with the problems in the technological aspects in hardware and software. He should have proper capability to face many new customers in his day to day life and to a lot his employees for the solution of the customers’ problem. He should attend the customer in his own office or at other private places in favour of customers’ flexibility. He has to take care of his employees, the resources he is utilizing, the marketing staff, more important the customers who are their bread and butter. Doing this he has to keep an eye on the technical advances in his field and on his competitors. So here I understand that managers’ job is much crucial job in any company and he has to be in up-to-date at things that are happening at and around his company. Many managers attain success by coordinating his/her employee effect, in turn obtaining success to the organisation. He states that in his list of people he has to interact in his everyday life the customers are his prime concern because they the main source of the companies’ income unless a customer satisfied with the employees work, he would not pay the amount. So in this relation I came to know that there exists a mutual benefit relationship between the customer and the company hence it is a good example for reciprocal relationship. â€Å"The needs to better understand customer behaviour and the interest of many managers to focus on those customers who can deliver long-term profits have changed how marketers view the world† (Russell S. Winer). The author says that consumers can change the performance of a market and the running style of an organisation hence a good manager should always keep his eye on such type of consumers. Next comes his employees, a good manager should maintain a good interaction with his employees. According to him â€Å"a good manager should look after their employees and he should be their well-wisher†. He says that a good interaction between a manager and his employees builds up a positive energy in the workplace results in better performance of the employee leading to success of the employee as well as the company. He even said that he will help his employees in various ways like allotting them regular and flexible working hours, monitoring their work, giving feedback whenever necessary and solving their issues regarding their work and in their lives. This shows there exists a reciprocal relationship with in them. He said that he has only 4 regular employees working currently with him and hires others whenever necessary. According to Katuria. M in his article named â€Å"three ways to built successful employee manager relationship† he stated that â€Å"the only relationship more important to an organisation than the ustomer-company relationship is the manager- employee relationship and according to the exit interview the no. 1 reason people leave their job is because of their improper relationship with the manager†. Going through all the above conversation I totally agree to both of them and I strictly believe in good manager- employee relationship which aids in success of the com pany and its employees. â€Å"An organisation grows and evolves new positions are added, senior managers have to find a way to tie all these departments together. Coordination refers to the quality of collaboration across the departments. It is required whether there is a functional, divisional or term structure†. (Draft 2012) this statement explains the most responsible duty of a manager in a growing company. It tells us that in a rapidly growing company the managers play a important role that is he has to do division and interlinking the departments there by forming more and more stronger work unit which helps them in solving more complex problems. When dealing with the suppliers he gave me the information that he is connected to many suppliers in his place and even in the Melbourne. As the company is based on the problems and solutions coming in the information technology, they have to be provided with plenty of resources. They need various types of computer spare parts, softwares and many advanced features which were been provided to them by many suppling companies. Even they dealings with vast companies like Harvey Norman etc. He explained me the advantages and disadvantages of maintaining such large groups of suppliers. Ha stated that trust is the main factor that works between suppliers and the company administrator. Many transactions run based on the trust philosophy only. Unless they trust a supplier and use their products they can’t run the company in some situations. I support this statement that trust is the main part of the business. I can state that trust should exist not only between a supplier and the management but also at all the levels in the business sector that is it should be in between the consumer-organisation-supplier. â€Å"Supplier Relationship Management is an all-inclusive approach to managing the affairs and interactions with the organizations that supply your company with goods and services. This includes communications, business practices, negotiations, methodologies and software that are used to establish and maintain a relationship with a supplier. Benefits include lower costs, higher quality, better forecasting and less tension between the two entities that result in a win-win relationship† (Bucki. j). The author explains us that for any company the supplier management relation should be in such a way that there is a benefit from both the sides and the tools were developed to reduce the work related problems between the supplier and the managers in the company who look after all these raw materials. I totally believe with the above discussions because unless there is an adequate amount of raw materials for a company they cannot reach the level of customer satisfaction which is their main goal and the supplier also has to be loyal to the company and supply the raw materials in time there by maintaining a mutual benefit relationship between them. The next I am going to discuss the other important environmental factor the labour market. In this case as the manager already stated that he hires the employees whenever he needs, in explanation to this he gave me the information that when his regular staff are not sufficient to complete a task which was assigned to them he hires some of the software professionals from the employment centres for a shorter period of time and assigns them to work with his regular employees. Without strategic planning it is unlikely that any organisation will be able to meet successfully numerous challenges that face them† (Bryson. j. m). This shows that planning and organisation is the main crucial duties of a manager. Manager has to plan the project prior to its start and distribute the work to his employees accordingly. If a manager fails to perform this step in his level he/she may not be able to reach the target level and fails in leading the organisation and its staff. Finally for an organisation to run in the way of profits and to sustain in this present competitive word the manager has to look after many types of environmental factors some of them which are prime concerned are discussed above the other factors which influence the organisation are Technology, Natural, Sociocultural, Economic, Legal, Political, International (all of these come under external environment) and Culture management. (Draft, R. L) in my opinion manager should have the capability in controlling all these environmental factors. This company having limited employees and being a small scale company the external environmental factors may not have such a great influence. Among them only the technology has a powerful impact because it is purely a software solution company so the employees and the manager should beware of the changing trends in the technology and should be in up to date daily. Recommendations: Keeping in mind the whole interview and with my research I would like to recommend some changes this organisation should implement for better progress they are 1. Increase the employee work ratio. 2. Use of the labour market for hiring the employees should be stopped because the information in the company regarding the projects and codes should be within the company. 3. Instead of hiring the employees from the outside try to increase the regular employees which helping him in planning the work and confidentiality 4. Being a software company I think he should organise some conferences such that his employee will get more latest technical skills 5. As the work hours were longer during the day he has to create work life balance to his employees and for him he. 6. Customer satisfaction should be increased to transform this to a large scale company. Conclusion: Finally I conclude that the environmental factors influence on any organisation is very much crucial and the managerial staff any company should keep an eye on it in order to run the organisation in an admirable way. Various people who are in close relation to the organisation should work together for the mutual benefit of the organisation as well as them.

Beauty is not so easily measured

It is a story about beauty and this man’s relationship to beauty, and the psychological relationship he has to the idea of beauty and what is behind the idea of beauty. Yasunari wrote â€Å"The Man Who Did Not Smile† as a first-person account from the film writer’s standpoint.   The man is on location for a film he has written about patients in a mental hospital, and is in the process of discovering a final scene for his film.   He finds it one morning while â€Å"gazing out on the Kamo River,† (Yasunari, 1929/1990, p. 128) upon waking, finding himself amid the memories of a previous day and recalling a mask that he had seen in a display window.   It is that image that gives him the idea for his final scene of the movie, â€Å"a daydream† (p. 129) filled with masks of smiling faces. The search for the masks to be used in the film becomes the central drama of the story—and the protagonist’s relationship to those masks once he takes them to his wife and children after the filming of the movie is complete.   The masks are delicate and the actors must handle them carefully.   Yet, there is some power within those masks.   The film writer decides to buy them so they can be handled without fear of them being destroyed, and it is in the power of those masks that the protagonist realizes his own relationship with beauty. â€Å"Well then, I’ll buy them.   I did actually want them.   I daydreamed as if awaiting the future when the world would be in harmony and people would all wear the same gentle face as these masks.   (p. 131) His children love the masks, but he refuses to wear them.   His wife agrees to put one on, and it is in that moment that he discovers his true relationship to his wife’s beauty.   â€Å"The moment she removed the mask, my wife’s face somehow appeared ugly† (p. 131).   It is as though he is seeing her face for the first time—and his own idea of her beauty, or, in this case, the â€Å"ugliness of her own countenance† (p. 131).   As his wife lay in the hospital bed, he is faced not only with a new idea of beauty, but his own sense of self—one that might appear as â€Å"an ugly demon† (p. 132) to his wife.   He would be exposed to his real self, his true nature. Psychologist C. G. Jung writes that the mask can be seen as the outer persona we show to the world, the way we want to be seen (Jung, 1929/1983, p. 96).   â€Å"The mask is the ad hoc adopted attitude, I have called the persona, which was the name for the masks worn by actors in antiquity† (Jung, 1921/1983, p. 98).   The narrator is forced to confront not only what lies behind his wife’s beauty/ugliness, but also his idea of his own beauty/ugliness.   The â€Å"beautiful mask† (p. 132) reveals another question, too:   whether or not the face he sees on his wife could be artificial, too, â€Å"just like the mask† (p. 132).   It’s a perplexing question, but one that reveals, like the mask, much about the filmmaker’s relationship to himself and his world. While the idea of beauty colors Yasunari’s 1963 â€Å"palm-of-the-hand† story â€Å"Immortality,† the concept of eternal love is the central theme.   In this short story, two lovers have reunited after being apart for at least five decades—but their reunion comes in the afterlife, as they are now each dead.   Yasunari presents a portrait of an eighteen-year-old girl and a man sixty years her senior walking through some woods in a land they’d both known together while alive.   The scene is haunting as the girl is not aware the man has passed on into the afterlife until the end, when, upon that realization, the two â€Å"go into the tree and stay† (Yasunari, 1963/2005, p. 326). The love between the two has been eternal, in a sense—the girl killed herself because of her love for the man when they had to separate, and he wound up spending much of his life on the land overlooking that spot in the ocean where she died. The man has returned to the land where she died to reclaim her.   He wants to be with her forever.   However, he doesn’t know he is dead, and neither does she. Once she realizes he, too, is dead, they are able to reunite into eternity in nature, merging themselves into an old tree where they will live forever. Like â€Å"The Man Who Did Not Smile,† Yasunari uses the idea of beauty and the mask that we wear—Jung’s â€Å"persona†Ã¢â‚¬â€as an aspect of â€Å"Immortality.†Ã‚   The girl tells the old man, Shintaro, that she has lived in the afterlife with the image of him as a young man.   â€Å"You are eternally young to me,† (p. 325) she says, even though the man is now old. If I hadn’t drowned myself and you came to the village now to see me, I’d be an old woman. How disgusting.   I wouldn’t want you to see me like that.   (p. 325) For the girl, memories are important.   Her spirit carries them as she lives in the afterlife.   Scholar James Hillman says that memories are important for the soul, carrying with them energy that thrives for the departed person.   The girl realizes this, too, in a way:   â€Å"If you were to die, there wouldn’t be anyone on earth who would remember me,† she says (p. 325). The soul, they say, needs models for its mimesis in order to recollect eternal verities and primordial images.   If in its life on earth it does not meet these as mirrors of the soul’s core, mirrors in which the soul can recognize its truths, then its flame will die and its genius wither.   (p. 159) The girl imagines ugliness representing old age—that ancient mask we all wear once we have passed from the prime years of our life.   Even though the old man is wearing that mask, she doesn’t see it:   she has only her memories carried with her at the time of her death, so she sees him as an eighteen-year-old, also.   For the man, he never experienced his lover as an old woman; thus, her youth is indeed eternal for him. Yasunari uses few characters in both stories, keeping each â€Å"palm-of-the-hand† short and simple.   The narrator in â€Å"The Man Who Did Not Smile† is joined by the mask buyer, his wife, and his children in the tale, while it is only Shintaro and his young lover in â€Å"Immortality.†Ã‚   We do not see deeply driven characterization in either story, as Yasunari essentially paints portraits of each actor through their thoughts and actions.   Like a beautiful painting of a sunset or sunrise, we must use our imagination amidst the texture and colors of the painting to grasp its deeper meaning. Indeed, Yasunari’s beautiful use of words shines in both stories in his colorful imagery.   It is simple:   â€Å"An old man and a young girl were walking together,† he writes to begin â€Å"Immortality.†Ã‚   He ends that story almost the same way he begins â€Å"The Man Who Did Not Smile†Ã¢â‚¬â€with the picture of the sky. The color at evening began to drift onto the small saplings behind the great trees.   The sky beyond turned a faint red where the ocean sounded.   (p. 326). â€Å"The Man Who Did Not Smile,† on the other hand, begins with the image of the sky as well.   â€Å"The sky had turned a deep shade; it looked like the surface of a beautiful celadon porcelain piece† (p. 128).   It is a daydream of sorts, a beautiful portrait into which Yasunari takes the reader as he moves through the inner world of the film writer. Both stories are magical.   It is the â€Å"magic of those trees† (p. 325) that captures the imagination of Shintaro and his young lover.   Those trees are part of land his family owned, and he later sold to the men who turned the land into a golfer’s driving range.   The trees are on land overseeing the ocean where the girl jumped to her death.   Trees are sacred and magical in many mythologies.   Buddha gained enlightenment under the Bodhi Tree, and many myths use trees as the focus for rebirth (Anderson, 1990, p. 25).   In the same regard, the ocean, too, is a mythical place:   from where gods and goddess reside and in the Greek legend Odysseus sailed before being reuniting with his lover (Anderson, p. 25). The magic of â€Å"The Man Who Did Not Smile† comes in the healing properties of the masks.   It is through the image of the mask that the film writer is able to create an ending for his story—a â€Å"beautiful daydream† (p. 128) to conclude the â€Å"dark story† (p. 129).   The masks represent his own distrust of himself and the world around him, covering with an artificial beauty the truth that lies behind them.   The masks magically hide what is true and meant to be revealed—whether it is an â€Å"ugly demon† (p. 132) or an â€Å"ever-smiling gentle face† (p. 132). What is also interesting about â€Å"The Man Who Did Not Smile† is in how the film writer’s screenplay is based on a scene inside a mental hospital.   We learn later that his wife is in a hospital of sorts—and we never learn the exact nature of her illness.   Could it be a mental hospital?   And might her hospitalization also be a reflection of his â€Å"gloomy† personality (p. 129)?   He’s afraid of what is hiding behind the masks—so much that his initial reaction to putting on the mask himself is fear.   â€Å"The mask is no good.   Art is no good† (p. 132).   Masks and art each reveal the hidden dimensions.   The film writer himself uses his films to balance his own â€Å"gloomy† personality.   Yet the shadows of life are revealed through film and art, and are experienced in hospitals.   Each is an aspect of â€Å"The Man Who Did Not Smile.† Yasunari gives much to think about regarding our relationship to each other and ourselves in â€Å"The Man Who Did Not Smile,† and to our relationship with the magic of eternal love in â€Å"Immortality.†Ã‚   Both reveal the hidden aspects of our existence on earth, offering us a short look at the feeling of living in a world of melancholy and loneliness amid what we call beauty.   Our own mortality rises from the depths of eternity through these stories, and it is in the hidden beauty of our daily lives that Yasunari’s works can be realized. Bibliography Anderson, William.   (1990).   Green man:   The archetype of our oneness with the earth. London:   HarperCollins. Hillman, James.   (1996).   The soul’s code.   New York:   Warner Books. Jung, C. G.   (1983). Definitions.   (R. F. C. Hull,Trans.). In   A. Storr (Ed.). The essential Jung:   Selected writings.   (V. S. de Laszlo, Ed.) (Pp. 97-105).   Princeton:   Princeton University Press.   (Original work published 1921). Jung, C. G.   (1983). The relations between the ego and the unconscious.   (R. F. C. Hull, Trans.). In   A. Storr (Ed.). The essential Jung:   Selected writings.   (V. S. de Laszlo, Ed.) (Pp. 94-97).   Princeton:   Princeton University Press.   (Original work published 1929). Ljukkonen, Petri.   (2005).   Yasunari Yasunari.   Retrieved November 19, 2005 from http://www.kirjasto.sci.fi/Yasunari.htm. Yasunari, Yasunari.   (1990).   The man who did not smile.   (L. Dunlop, Trans.).   In Palm-of-the-hand Stories.   (J. Martin Holman, Trans.).   (Pp. 128-132).   San Francisco:   North Point Press.   (Original work published 1929). Yasunari, Yasunari.   (2005).   Immortality.   In (G. Dasgupta, J. Mei, Ed).   Stories about us.   (Pp. 323-325).   Nashville:   Thomas Nelson Publishers.   (Original work published 1963). Beauty is not so easily measured It is a story about beauty and this man’s relationship to beauty, and the psychological relationship he has to the idea of beauty and what is behind the idea of beauty. Yasunari wrote â€Å"The Man Who Did Not Smile† as a first-person account from the film writer’s standpoint.   The man is on location for a film he has written about patients in a mental hospital, and is in the process of discovering a final scene for his film.   He finds it one morning while â€Å"gazing out on the Kamo River,† (Yasunari, 1929/1990, p. 128) upon waking, finding himself amid the memories of a previous day and recalling a mask that he had seen in a display window.   It is that image that gives him the idea for his final scene of the movie, â€Å"a daydream† (p. 129) filled with masks of smiling faces. The search for the masks to be used in the film becomes the central drama of the story—and the protagonist’s relationship to those masks once he takes them to his wife and children after the filming of the movie is complete.   The masks are delicate and the actors must handle them carefully.   Yet, there is some power within those masks.   The film writer decides to buy them so they can be handled without fear of them being destroyed, and it is in the power of those masks that the protagonist realizes his own relationship with beauty. â€Å"Well then, I’ll buy them.   I did actually want them.   I daydreamed as if awaiting the future when the world would be in harmony and people would all wear the same gentle face as these masks.   (p. 131) His children love the masks, but he refuses to wear them.   His wife agrees to put one on, and it is in that moment that he discovers his true relationship to his wife’s beauty.   â€Å"The moment she removed the mask, my wife’s face somehow appeared ugly† (p. 131).   It is as though he is seeing her face for the first time—and his own idea of her beauty, or, in this case, the â€Å"ugliness of her own countenance† (p. 131).   As his wife lay in the hospital bed, he is faced not only with a new idea of beauty, but his own sense of self—one that might appear as â€Å"an ugly demon† (p. 132) to his wife.   He would be exposed to his real self, his true nature. Psychologist C. G. Jung writes that the mask can be seen as the outer persona we show to the world, the way we want to be seen (Jung, 1929/1983, p. 96).   â€Å"The mask is the ad hoc adopted attitude, I have called the persona, which was the name for the masks worn by actors in antiquity† (Jung, 1921/1983, p. 98).   The narrator is forced to confront not only what lies behind his wife’s beauty/ugliness, but also his idea of his own beauty/ugliness.   The â€Å"beautiful mask† (p. 132) reveals another question, too:   whether or not the face he sees on his wife could be artificial, too, â€Å"just like the mask† (p. 132).   It’s a perplexing question, but one that reveals, like the mask, much about the filmmaker’s relationship to himself and his world. While the idea of beauty colors Yasunari’s 1963 â€Å"palm-of-the-hand† story â€Å"Immortality,† the concept of eternal love is the central theme.   In this short story, two lovers have reunited after being apart for at least five decades—but their reunion comes in the afterlife, as they are now each dead.   Yasunari presents a portrait of an eighteen-year-old girl and a man sixty years her senior walking through some woods in a land they’d both known together while alive.   The scene is haunting as the girl is not aware the man has passed on into the afterlife until the end, when, upon that realization, the two â€Å"go into the tree and stay† (Yasunari, 1963/2005, p. 326). The love between the two has been eternal, in a sense—the girl killed herself because of her love for the man when they had to separate, and he wound up spending much of his life on the land overlooking that spot in the ocean where she died. The man has returned to the land where she died to reclaim her.   He wants to be with her forever.   However, he doesn’t know he is dead, and neither does she. Once she realizes he, too, is dead, they are able to reunite into eternity in nature, merging themselves into an old tree where they will live forever. Like â€Å"The Man Who Did Not Smile,† Yasunari uses the idea of beauty and the mask that we wear—Jung’s â€Å"persona†Ã¢â‚¬â€as an aspect of â€Å"Immortality.†Ã‚   The girl tells the old man, Shintaro, that she has lived in the afterlife with the image of him as a young man.   â€Å"You are eternally young to me,† (p. 325) she says, even though the man is now old. If I hadn’t drowned myself and you came to the village now to see me, I’d be an old woman. How disgusting.   I wouldn’t want you to see me like that.   (p. 325) For the girl, memories are important.   Her spirit carries them as she lives in the afterlife.   Scholar James Hillman says that memories are important for the soul, carrying with them energy that thrives for the departed person.   The girl realizes this, too, in a way:   â€Å"If you were to die, there wouldn’t be anyone on earth who would remember me,† she says (p. 325). The soul, they say, needs models for its mimesis in order to recollect eternal verities and primordial images.   If in its life on earth it does not meet these as mirrors of the soul’s core, mirrors in which the soul can recognize its truths, then its flame will die and its genius wither.   (p. 159) The girl imagines ugliness representing old age—that ancient mask we all wear once we have passed from the prime years of our life.   Even though the old man is wearing that mask, she doesn’t see it:   she has only her memories carried with her at the time of her death, so she sees him as an eighteen-year-old, also.   For the man, he never experienced his lover as an old woman; thus, her youth is indeed eternal for him. Yasunari uses few characters in both stories, keeping each â€Å"palm-of-the-hand† short and simple.   The narrator in â€Å"The Man Who Did Not Smile† is joined by the mask buyer, his wife, and his children in the tale, while it is only Shintaro and his young lover in â€Å"Immortality.†Ã‚   We do not see deeply driven characterization in either story, as Yasunari essentially paints portraits of each actor through their thoughts and actions.   Like a beautiful painting of a sunset or sunrise, we must use our imagination amidst the texture and colors of the painting to grasp its deeper meaning. Indeed, Yasunari’s beautiful use of words shines in both stories in his colorful imagery.   It is simple:   â€Å"An old man and a young girl were walking together,† he writes to begin â€Å"Immortality.†Ã‚   He ends that story almost the same way he begins â€Å"The Man Who Did Not Smile†Ã¢â‚¬â€with the picture of the sky. The color at evening began to drift onto the small saplings behind the great trees.   The sky beyond turned a faint red where the ocean sounded.   (p. 326). â€Å"The Man Who Did Not Smile,† on the other hand, begins with the image of the sky as well.   â€Å"The sky had turned a deep shade; it looked like the surface of a beautiful celadon porcelain piece† (p. 128).   It is a daydream of sorts, a beautiful portrait into which Yasunari takes the reader as he moves through the inner world of the film writer. Both stories are magical.   It is the â€Å"magic of those trees† (p. 325) that captures the imagination of Shintaro and his young lover.   Those trees are part of land his family owned, and he later sold to the men who turned the land into a golfer’s driving range.   The trees are on land overseeing the ocean where the girl jumped to her death.   Trees are sacred and magical in many mythologies.   Buddha gained enlightenment under the Bodhi Tree, and many myths use trees as the focus for rebirth (Anderson, 1990, p. 25).   In the same regard, the ocean, too, is a mythical place:   from where gods and goddess reside and in the Greek legend Odysseus sailed before being reuniting with his lover (Anderson, p. 25). The magic of â€Å"The Man Who Did Not Smile† comes in the healing properties of the masks.   It is through the image of the mask that the film writer is able to create an ending for his story—a â€Å"beautiful daydream† (p. 128) to conclude the â€Å"dark story† (p. 129).   The masks represent his own distrust of himself and the world around him, covering with an artificial beauty the truth that lies behind them.   The masks magically hide what is true and meant to be revealed—whether it is an â€Å"ugly demon† (p. 132) or an â€Å"ever-smiling gentle face† (p. 132). What is also interesting about â€Å"The Man Who Did Not Smile† is in how the film writer’s screenplay is based on a scene inside a mental hospital.   We learn later that his wife is in a hospital of sorts—and we never learn the exact nature of her illness.   Could it be a mental hospital?   And might her hospitalization also be a reflection of his â€Å"gloomy† personality (p. 129)?   He’s afraid of what is hiding behind the masks—so much that his initial reaction to putting on the mask himself is fear.   â€Å"The mask is no good.   Art is no good† (p. 132).   Masks and art each reveal the hidden dimensions.   The film writer himself uses his films to balance his own â€Å"gloomy† personality.   Yet the shadows of life are revealed through film and art, and are experienced in hospitals.   Each is an aspect of â€Å"The Man Who Did Not Smile.† Yasunari gives much to think about regarding our relationship to each other and ourselves in â€Å"The Man Who Did Not Smile,† and to our relationship with the magic of eternal love in â€Å"Immortality.†Ã‚   Both reveal the hidden aspects of our existence on earth, offering us a short look at the feeling of living in a world of melancholy and loneliness amid what we call beauty.   Our own mortality rises from the depths of eternity through these stories, and it is in the hidden beauty of our daily lives that Yasunari’s works can be realized. Bibliography Anderson, William.   (1990).   Green man:   The archetype of our oneness with the earth. London:   HarperCollins. Hillman, James.   (1996).   The soul’s code.   New York:   Warner Books. Jung, C. G.   (1983). Definitions.   (R. F. C. Hull,Trans.). In   A. Storr (Ed.). The essential Jung:   Selected writings.   (V. S. de Laszlo, Ed.) (Pp. 97-105).   Princeton:   Princeton University Press.   (Original work published 1921). Jung, C. G.   (1983). The relations between the ego and the unconscious.   (R. F. C. Hull, Trans.). In   A. Storr (Ed.). The essential Jung:   Selected writings.   (V. S. de Laszlo, Ed.) (Pp. 94-97).   Princeton:   Princeton University Press.   (Original work published 1929). Ljukkonen, Petri.   (2005).   Yasunari Yasunari.   Retrieved November 19, 2005 from http://www.kirjasto.sci.fi/Yasunari.htm. Yasunari, Yasunari.   (1990).   The man who did not smile.   (L. Dunlop, Trans.).   In Palm-of-the-hand Stories.   (J. Martin Holman, Trans.).   (Pp. 128-132).   San Francisco:   North Point Press.   (Original work published 1929). Yasunari, Yasunari.   (2005).   Immortality.   In (G. Dasgupta, J. Mei, Ed).   Stories about us.   (Pp. 323-325).   Nashville:   Thomas Nelson Publishers.   (Original work published 1963).

Corporate Strategy for Dyson Limited Assignment

Corporate Strategy for Dyson Limited - Assignment Example James Dyson founded it after he encountered several problems with the conventional wheelbarrow he was using in renovating his property, as it the wheel sank into the mud, was unstable and prone to punctures. In the technological sector, Dyson limited has finally entered the robot vacuum cleaner space, as the Dyson 360 Eye is finally unveiled ahead of its release this year. This invention came due to the consideration that most robotic vacuum cleaners do not see their environment, have little suction and do not clean properly. In other words, they are gimmicks. The company continues to produce vacuum cleaners in the United Kingdom holding a 20% retail volume share as at 2012. The discovery of the robotic vacuum cleaner will give it a competitive advantage over its competitors leading to an increase in sales. Its main competitors Vax Ltd and Hoover Candy Group posted sales of 10% and 8% respectively in 2012. From an economic viewpoint, the current market scenario does not provide favorable conditions to most industries to expand their businesses, especially, consumer related. Due to unfavorable demand, the vacuum cleaner production factory in Wiltshire is planning to shut down its manufacturing plant leading to a loss of 590 jobs. The firm is moving upright vacuum cleaner manufacturer to the Far East where labor costs less compared to the west. James Dyson, the owner of the company pointed out that there are still 1,150 people working at the factory. The market share of the company by volume has decreased from third to quarter over the last five years, which has led to a decline in sales volume and profitability. Lifestyle has changed in the emerging markets because of the increase in the number of people with quantifiable disposable income. Most single women and men prefer the robotic vacuum cleaners recently launched by Dyson due to its flexibility in cleaning and storage.