Where the copy is used and how to captivate an audience Essay

Where the copy is used and how to captivate an audience - Essay Example Copy is the best way possible to present information. In addition, written material serve as evidence to facts about the topic of discussion. Therefore, copy is important as it acts as references where information can be cited to support opinions. Copy can be accessed from books, magazines, and advertisements. All written material ought to be captivating to the audience; hence the need for quality headlines. In any case scenario, the audience will prefer quality to quantity. The quality of a headline makes the story appealing. The headline may be stating a fact or asking a question. For example, an article on teenage pregnancy may have the following headlines- â€Å"64% of teenage mothers do not proceed with tertiary education† or â€Å"Is your daughter safe from teenage pregnancy?† A headline ought to intrigue the audience to make them want to know more about the topic of discussion. The most important aspect about capturing the attention of an audience is making them think that they know how the end will be from the headline. That way, the audience will be excited to know how the story unfolds; hence paying attention for the entire duration. For example, â€Å"The three sides of the coin: Gender-based violence.† The audience would be intrigued to figure out the other side of gender-based violence that is mostly considered a vice. Therefore, headlines on written ma terials form a fundamental platform whereby the audience judges the viability of a story. Even though information is liberating, quality matters over

Internet law Essay Example | Topics and Well Written Essays - 2000 words

Internet law - Essay Example In addition to this, the DBA certificate must be obtained to ensure that other businesses do not take the same name as that of the business in question. Even though not mandatory; registering a trademark would be beneficial. This offers him the protection against using the same name for another business. When a person chooses a business name which exists earlier; he has to make modifications to it before establishing the business in market, the location of business, the kind of trade done or entrepreneur’s name. An apparent distinction has to be done between the existing name and the new business name. â€Å"When choosing a name that already exists, you can legally use a universal name like "ABC Florist" as long as you change any direct associations between the business and a sole proprietor or owner already attached to a different business in another state. For example, you could not name the business, â€Å"Maggy K. Smith Florist† if that name already exists in another state. However, you could name it ‘DEF Florist’." (Gaston 2010). The services of a solicitor may be required for registering a domain name or for enforcing such a privilege over an existing service provider. The main aspects are in terms of the procedures, likely cost, time scale, and the chances of success. Procedures: The procedures are quite simple. It is necessary to seek out a domain name, registrar and complete the necessary formalities. There are registrations being undertaken free of cost and others for nominal costs. In this case, it is seen that the name of Bradford Models already exists, although it is not indulging in the business of wooden toys as what Maggie May (MM) is doing. Moreover, neither these businesses are registered with the appropriate authorities. Since the identical business is not a registered domain, prima facie, there is no rule that could prevent MM for operating this domain; since this is a public property now. However, in order to